As your e-commerce business expands, the volume and complexity of order fulfillment grows with it. Manually printing labels and organizing shipments across multiple channels quickly becomes inefficient—and costly. That’s where automation tools come in. By automating label printing and order routing, you can save time, reduce human error, and scale your shipping operations without adding headcount.

Platforms like ShipStation, EasyPost, and Shippo are leading the way in helping businesses streamline these processes.

ShipStation integrates with major e-commerce platforms like Shopify, WooCommerce, and Amazon, offering automated workflows that handle label creation, batch printing, and even branded tracking pages. You can set rules by SKU, shipping zone, or delivery speed, allowing the system to automatically assign the most cost-effective carrier.

EasyPost offers powerful API-based functionality ideal for developers or growing teams that want more custom control. It supports rate shopping, label generation, address verification, and tracking for over 100 carriers worldwide. If your business handles complex or high-volume logistics, EasyPost gives you the flexibility to tailor your workflows.

Shippo provides a user-friendly interface and supports multichannel fulfillment with real-time rate comparisons and automatic tracking updates. It’s particularly effective for startups or small businesses managing orders from marketplaces like Etsy, eBay, and BigCommerce.

Beyond convenience, automation can also reduce shipping costs by comparing carrier rates in real time, flagging invalid addresses, and eliminating costly errors like duplicate shipments or incorrect services.

To keep your operational expenses in check, consider using cashback platforms when paying for these tools. Platforms like Rakuten or Ibotta occasionally offer cashback on software subscriptions, business credit card purchases, or office supply bundles. If the SaaS provider offers gift card payment options, you can also check whether gift cards are available through platforms like Fluz, which offers instant cashback when buying from select vendors.

The upfront investment in shipping automation pays off quickly—especially when you’re juggling multichannel orders or managing a remote team. Automating your label and routing process isn’t just a tech upgrade; it’s a strategic step toward smarter, leaner logistics.